A Brief Spin Around The Science of Color
If fashion is a language, color is the communication tool. It conveys general messages with cultural significance and political or religious associations, as well as individual expressions of emotions, personality traits and states of mind. It is inspired by our surroundings and can also modify them, which is something that marketing, design and many other industries have taken advantage of. When doing laundry, keeping colors from fading or bleeding are one of the biggest challenges, and failure to prevent this can be very frustrating. While we can only scratch the surface of such a complex world, this article will tell you some secrets about the important influence of colors in our lives.
Many researchers have proven that the interpretation of color depends on learned associations as much as biological responses. Some of the meanings attributed to certain colors are arbitrary, and vary from one country to another, while others are surprisingly consistent across age groups and cultures. Such is the case of emotional tones, for example. These are clear signals that colors induce which are perceived as specific emotions. While many people think that hue is the determinant of a color’s emotional tone, studies have shown that it is actually its purity and lightness. This means that saturated and light colors are perceived as more positive than darker colors, often associated with sadness, distress or other negative emotions. So colors have both psychological and physiological effects on human beings. It is important to point out that there is a difference between color as a pigment and color as a light wave, but they are often interconnected by mental associations.
Our planet Earth receives many different vibrations from the universe, from radio to sound and light waves. Colors are the reaction of our optic nerves to specific rates of vibration. Not only our nervous system but every atom in the world responds to color rays – all matter emits vibrations and those people who understand the language of color can decipher the messages. Even the idea of a person’s aura responds to this logic – what some people perceive is the sight sensation produced in the retina by the visible light rays, an electromagnetic radiation of a wave length.
Colors with a long wavelength are perceived as warm, while cold colors derive from minor waves. People give these colors the thermal quality of certain objects by association – colors that remind you of fire or the sun are thus warm, and colors that remind you of ice or water give the feeling of freshness. But dark colors do absorb wavelengths of light and convert them into heat, which is why we generally use dark colored clothes in winter and lighter colors in summer.
At our suds coin laundromat you will find the most efficient machines that look after your colors as well as your wallet. Check out our blog to read more on how to look after your garments, so that you can keep your colors like new and be free to express your best self.